Blog
Notes on making short videos
November 8, 2026Ads that don't look like ads: UGC-style and animated ads
Why ads shaped like the posts around them get watched, five UGC-style formats with examples, and how to animate one without it turning back into a commercial.
November 8, 2026Faceless videos vs on camera: how to pick a format
Each format earns attention a different way. Which one fits which video, a quick decision table, and the same idea made three ways.
November 8, 2026How to edit a talking head video people finish
Cut the set-up and the tail, the ums and the false starts, keep one pause, handle jump cuts, and caption every word. A before-and-after transcript shows each cut.
November 8, 2026How to write a video script: hooks, a template and examples
A 60-second script is about 150 words. How to spend them on a hook, a story and an end, with ten hooks you can adapt, a copyable template and a full before-and-after rewrite.
November 8, 2026Product demo videos: show the result first, then the clicks
Most demos walk through a product screen by screen and leave the viewer to work out why it matters. A proactive demo starts from their problem, shows the result first, and answers the objection before they raise it.
November 8, 2026Text to video with AI: six videos you can make from one line
What to type, what a good script does with it, and which format fits, for a launch, a how-to, a customer story, a myth-buster, a weekly update and a founder story.
November 8, 2026The uncanny valley in AI video, and how to cross it
Why almost-real AI video makes people stop listening, the seven places it usually gives itself away, and the three ways out.
November 8, 2026What is an explainer video, and what makes one work
Answer one question in the viewer's words, start from what they already know, and show the mechanism one step at a time. A worked example on why phones die in the cold.